E-commerce unicorn Cart.com has announced the relocation of its global corporate headquarters to Houston, returning to its roots after a brief stint in Austin. 

The end-to-end e-commerce services provider, originally founded in Houston in late 2020, experienced unprecedented growth fueled by the COVID-19 pandemic. The startup officially hit unicorn status earlier this year after a $60 million Series C round raised its valuation to $1.2 billion. 

According to the company, Houston’s central location and transportation infrastructure will facilitate improved connectivity among its seven corporate offices, including international offices in Poland and Mexico, and 14 distribution centers nationwide. In addition to those key factors, Houston’s status as a dynamic business hub also played a significant role in the company’s decision to return home. 

“I couldn’t be happier to bring Cart.com back home to Houston as we continue to revolutionize how merchants sell and fulfill products to meet customers anywhere they are,” said Cart.com Founder and CEO Omair Tariq. “The idea for Cart.com was born in Houston and we’ve always maintained a strong local presence with the majority of our executive team and board based here. As our customer mix increasingly moves upmarket and our own needs evolve, I’m confident Houston has what we need as we look towards the next stage of Cart.com’s growth story.” 

The move will also unlock a deeper talent pool as the company augments key back-office functions including accounting, finance, HR and legal in one of the top cities nationally for Fortune 500 companies and talent. 

According to the Partnership’s 2022 Houston Business Insider publication, Houston is home to more than 1.1 million millennials, reflecting a 25 percent increase over the last decade. With its population in that age group continuing to grow, Houston ranks among the top 10 cities in the U.S. for attracting millennials and retaining college graduates. 

“Cart.com’s homecoming is a testament to why companies repeatedly choose Houston to scale their business with its diverse and dynamic economy along with its unparalleled talent pool that cuts across technology, professional services and global trade,” said Bob Harvey, Partnership President and CEO. “We’re excited to support Cart.com’s continued growth and look forward to the company’s contribution to Houston’s growing tech community.” 

Boasting one of the nation's largest ports and two international airports, complemented by a robust talent pool and the cultural richness of one of the most diverse cities, Houston is a prime destination for companies aiming to maximize growth and efficiency. Cart.com’s relocation is not merely a shift in headquarters but a testament to the city’s capacity to foster success at every stage of business development.  

Learn more about Houston’s talent pool and workforce. 

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