Opportunity Houston

About Opportunity Houston Program

Opportunity Houston℠, chaired by McLane Group Chairman and former Houston Astros owner Drayton McLane Jr, is an aggressive five-year marketing program that will generate leads for economic development organizations throughout Houston's 10-county region.

A direct result of the Greater Houston Partnership's 10-year Strategic Plan, Opportunity Houston℠ is the $40 million fundraising vehicle which will help create 600,000 regional jobs, attract $60 billion in capital investment and expand foreign trade by $120 billion for the greater Houston area by the end of 2015.

Opportunity Houston℠ targets five major economic sectors: aviation and aerospace, energy and petrochemical, medical and biotechnology, information technology, and nanotechnology. Using an econometrics study by The Perryman Group and information from Mayor Bill White's Economic Development Task Force, these industries were identified as critical to Houston's future prosperity.

The $40 million raised on behalf of Opportunity Houston℠ will help to create jobs and attract new investments. Included among the potential programs Opportunity Houston℠ could fund, include:

Technology that captures location-specific data to link prospects with specific regional sites that best meet their requirements;
State-of-the-art lead-generation methods; and
Marketing and public relations initiatives designed to impact perceptions of the Houston region around the world.

Investing in Opportunity Houston

Opportunity Houston Magazine

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This year-round magazine is a showcase for Houston's great lifestyle and business climate. News and features on people, places, and businesses. Each issue is themed to a key Houston industry. The Greater Houston Partnership has 5 targeted publications in all that can deliver your message to key Houston constituencies! Make sure your business is represented in one or more of these dynamic publications.

Texas Monthly Custom Publishing (TMCP) is our official publisher beginning with Opportunity Houston℠ magazine.

Their established presence is the perfect choice — being from Texas means being bold and experienced enough to wear boots AND a tux. For a press release, click here.

To reach TMCP regarding advertising, contact Rebecca Akin, Advertising Sales Manager – 713/871-0335, rakins@texasmonthly.com. Click Here for more information about these publications. If you have questions during this transition, please contact Cari Broderson, Director, Marketing and Investor Relations, at 713-844-3623 or cbroderson@houston.org.