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Registration Closed: Small Biz Matters Lunch & Learn: Marketing

Wednesday, May 29, 2019

11:30 am - 1:00 pm

Partnership Tower 701 Avenida de las Americas, Suite 900 Houston, TX 77010
Save to Calendar 2019-05-29 11:30:00 2019-05-29 13:00:00 Registration Closed: Small Biz Matters Lunch & Learn: Marketing REGISTRATION IS CLOSED FOR THIS EVENT. Please contact Lauren Dollard at 713-844-3686 or ldollard@houston.org with any questions.   Join the Greater Houston Partnership for our second Small Biz Matters quarterly Lunch & Learn of 2019. These quarterly meetings feature presentations on finance, operations, marketing, and sales. On deck this quarter: marketing, featuring a presentation by  Sophie Lapkin, Senior Local Business Partner, and Farrah Akhtar, Senior Community Director, Yelp. All businesses know they need a marketing strategy, but what resources are available to those without unlimited budgets? How can smart, small businesses take advantage of earned media to accelerate their marketing and growth? What is earned media? Sophie and Farrah will answer these questions and more. Key takeaways will include: What is earned media and "the review economy" Best practices for generating earned media (these differ greatly based on platforms) How to use earned media to increase sales Partnership Tower 701 Avenida de las Americas Suite 900 Houston, TX 77010 United States Houston.org luke@poetic.io America/Chicago public

About this Event

REGISTRATION IS CLOSED FOR THIS EVENT. Please contact Lauren Dollard at 713-844-3686 or ldollard@houston.org with any questions.

 

Join the Greater Houston Partnership for our second Small Biz Matters quarterly Lunch & Learn of 2019. These quarterly meetings feature presentations on finance, operations, marketing, and sales.

On deck this quarter: marketing, featuring a presentation by  Sophie Lapkin, Senior Local Business Partner, and Farrah Akhtar, Senior Community Director, Yelp. All businesses know they need a marketing strategy, but what resources are available to those without unlimited budgets? How can smart, small businesses take advantage of earned media to accelerate their marketing and growth? What is earned media?

Sophie and Farrah will answer these questions and more. Key takeaways will include:

  • What is earned media and "the review economy"
  • Best practices for generating earned media (these differ greatly based on platforms)
  • How to use earned media to increase sales

Questions?

Contact Lauren Dollard

ldollard@houston.org
713-844-3686

Programs

Agenda

Meeting
11:30 am - 1 pm

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Open to

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