THIS EVENT IS SOLD OUT AND WE ARE NO LONGER TAKING REGISTRATIONS.

Join the Greater Houston Partnership for our second Small Biz Matters quarterly Lunch & Learn of 2019. These quarterly meetings feature presentations on finance, operations, marketing, and sales.

On deck this quarter: marketing, featuring a presentation by  Sophie Lapkin, Senior Local Business Partner, and Farrah Akhtar, Senior Community Director, Yelp. All businesses know they need a marketing strategy, but what resources are available to those without unlimited budgets? How can smart, small businesses take advantage of earned media to accelerate their marketing and growth? What is earned media?

Sophie and Farrah will answer these questions and more. Key takeaways will include:

• What is earned media and "the review economy"
• Best practices for generating earned media (these differ greatly based on platforms)
• How to use earned media to increase sales