The Greater Houston Partnership reported a total of 178 new business announcements (NBAs) in the Houston area for the third quarter of ‘25.
The Greater Houston Partnership reported a total of 178 new business announcements (NBAs) in the Houston area for the third quarter of ‘25.
These announcements represent companies that have either established new operations in the region, relocated company headquarters to the region, or expanded existing Houston-area operations.
The Partnership identified 144 companies that expanded Houston-area operations, between July ’25 and September ’25, another 34 that established new operations in the Houston area. Out of those new establishments, two are headquarter relocations: Electrolit, which manufactures sports drinks, and Wenaas Worldwear USA, Inc., which manufactures PPE, uniforms, and protective footwear.

To qualify as a “new business announcement,” the project must disclose at least one of the following values: number of created jobs, amount of capital invested, and/or footage of office or industrial space leased. Only a small portion of the new business announcements disclose more than one of these values, however. As a result, the Partnership’s analysis of capital investment, employment, and square footage represents a low-ball estimate for new business activity.
Q3/25 logged 178 announcements, a 59.8 percent increase over Q3/24 when 112 projects were announced. Capital investment, estimated jobs, and square footage have also increased. Of the 178 announcements, eight provided information on new jobs, five reported capital investment, and 174 reported new space occupied.
The project announcements in Q3/25 fall into five categories: distribution warehouse, headquarters, manufacturing, office, and research and development.

Almost a third (31 percent) of the announcements involved companies engaged in manufacturing. This included chemicals, pharmaceuticals, and space satellites.
Wholesale trade accounted for 14 percent of all new project announcements, closely followed by professional, scientific and technical services, which accounted for 13 percent.

The Partnership played a key role in five of the new business announcements in Q3/25. The Partnership’s support included services such as potential location selection, possible incentives for establishing a facility in the area, and market research. These five Partnership-supported projects collectively generated more than 5,345 new jobs, attracted more than $6.6 billion in capital investment, and represented two international companies.

Details on selected Partnership projects:
Our methodology involves compiling information from a variety of sources to create our New Business Announcements (NBAs) database. Methods include, but are not limited to, scraping headlines, monitoring alerts, and tapping into several databases. We also include Partnership-assisted projects from our Economic Development Division. Generally, NBAs are projects that meet the qualifying criteria for new and/or expanded corporate real estate facilities, such as having new construction or renovation and meeting one or more of the following criteria: creating 20 or more new jobs, having 5,000 or more square footage, or having an investment of $1 million or more. Retail, educational, government, and other non-commercial facilities do not qualify, but projects creating a headquarters, data center, distribution warehouse, call center, or research and development facility will count.
Prepared by Greater Houston Partnership Research
Margaret Barrientos
Senior Analyst, Research
[email protected]