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22.3 Million Visitors Came to Houston in '18

Published Apr 25, 2019 by A.J. Mistretta

A record 22.3 million people visited Houston in 2018, up from 21.9 million the year before, according to new figures released by Houston First Corporation.

The 22.3 million total includes both leisure and business travelers coming from elsewhere in the U.S. and from abroad. The tourism and hospitality industry employs roughly 88,000 workers in Houston and 140,000 across the metropolitan area, according to Houston First, the local government corporation that markets the region as a travel destination.

Hospitality is the fifth largest industry in Houston and contributed approximately $513 million in tax revenue for the city in 2018. “Tourism matters to the City of Houston,” said Mayor Sylvester Turner. “I believe our city can compete with any city around the world when it comes to business and leisure travel.”

While the overall travel figure increased between 2017 and 2018, officials pointed out some traditionally strong visitor segments did not. Mexico, for example, has long been a strong feeder market for Houston leisure travel, but visitation from across the border dropped in 2018. Tourism leaders though say they are confident the city will reach its next big goal: 25 million visitors by 2020.

A series of major upcoming events may help Houston get there. The city is hosting the World Petroleum Congress in December 2020, an international energy conference that will draw more than 10,000 delegates from at least 70 different nations and pump millions into the local economy. The Professional Convention Management Association will host its annual event in Houston in January 2021. Beyond that, Houston is competing to be one of the host cities when North America hosts the World Cup in 2026.  

Long a convention hotspot, Houston has also established itself in recent years as an attractive leisure destination, earning accolades for its diverse restaurant scene, abundant performing and visual art offerings and other attractions. Earlier this year the New York Times, Conde Nast Traveler, Travel + Leisure and a host of other publications named the city a top place to travel in 2019. The 50th anniversary of NASA’s historic Apollo 11 mission, which brought man to the moon, is expected to draw many visitors to the city and Johnson Space Center for celebrations this summer.

To keep up with what’s happening in tourism, join the Partnership’s Arts, Culture, Tourism & Sports Council for informative conversations. To get plugged in to what's happening around the city, join Visit Houston's immersive program, Houston Insider. And to learn more about the visitor experience, log on to VisitHouston.com

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Report: Houston's Strong International Ties Better Position Regional Economy for Global Economic Headwinds

5/12/23
HOUSTON — Houston’s trade ties with its global partners have largely recovered from the impacts of the pandemic, according to the Greater Houston Partnership’s latest Global Houston report.  The analysis documents how Houston’s international activity in 2022 continued to set records: The Houston-Galveston Customs District continues to rank first in the country in tonnage handled (exports and imports) with over 382.8 million metric tons. For the first time in history, the Houston-Galveston Customs District ranked first in total value with $372.6 billion, which typically ranks second behind Los Angeles/Long Beach. Exports topped $191.8 billion, well above the previous record of $140.8 billion set in 2021. Foreign direct investment (FDI) is back at pre-pandemic levels and continues accelerating. The Partnership documented 44 business expansions from companies headquartered overseas in 2022, up from 33 in 2021. In 2020, only 13 non-U.S. firms announced plans to expand or relocate operations in the region. International migration surged to 47,400, accounting for the largest share (38%) of the region’s population growth in 2022. International air traffic continues to edge closer to pre-pandemic levels. The Houston Airport System handled 10.4 million international passengers in 2022, up from 7.3 million in 2021 but still below the pre-COVID peak of 12.0 million in 2020.  The Port of Houston set a record for container traffic, handing nearly 3.2 million loaded TEUs (twenty-foot-equivalent units), a 17.9% increase over 2021. “The international metrics demonstrate Houston’s ties global economy continues to strengthen, positioning the region for continued growth despite global economic headwinds,” Partnership Chief Economist and Senior Vice President of Research Patrick Jankowski said. According to the report, the ongoing war in Ukraine, persistent inflation, and rising interest rates are key factors that continue to be speedbumps to growth but are not considered outright obstacles. “Any slowdown caused by macro forces will likely impact Houston only marginally,” Jankowski said. “Houston’s economy will continue to expand, create jobs, and attract new residents to the region.”   Other data included in the report reflects Houston’s influence as a global business hub:  Houston has trading relationships with more than 200 countries. The value of exports via the district has exceeded imports every year since 2013. Over 1,700 foreign-owned firms have an office, factory, distribution, or service center in Houston.  Nearly 150 Houston-headquartered companies operated subsidiaries outside the U.S.  Another section of the Global Houston report provides additional statistics and information about Houston’s international business ties and ranks the region’s top 20 trade partners. The value of goods and services traded increased among all leading partners in 2022, continuing the trend of growth. Top 10 Houston trade partners and the value of trade in 2022:  Mexico -- $32.1 billion, up from $21.6 billion in 2021. China -- $31.9 billion, up from $24.8 billion in 2021.  South Korea -- $24.6 billion, up from $16.2 billion in 2021.  Brazil -- $20.1 billion, up from $16.8 billion in 2021.  Netherlands -- $19.1 billion, up from $13.4 billion in 2021.  United Kingdom -- $16.4 billion, up from $9.9 billion in 2021. India -- $15.7 billion, up from $13.9 billion in 2021. Germany -- $15.0 billion, up from $12.0 billion in 2021. Japan -- $14.4 billion, up from $11.5 billion in 2021. Singapore -- $13.6 billion, up from $5.9 billion in 2021. View the trade profiles report here.  ### Greater Houston Partnership  The Greater Houston Partnership works to make Houston one of the best places to live, work and build a business. As the economic development organization for the region, the Partnership champions growth across 12 counties by bringing together business and civic-minded leaders who are dedicated to the area’s long-term success. Representing more than 950 member organizations and approximately one-fifth of the region’s workforce, the Partnership is the place companies come together to make an impact. Learn more at Houston.org.   CONTACT:           Brina Morales                                                 Director, Communications      bmorales@houston.org       (c) 832-287-5089             
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