Published Mar 14, 2019 by A.J. Mistretta
HOUSTON (March 14, 2019) — The Greater Houston Partnership recently launched a new website that aims to promote the Houston region as a great place to live, work and build a business. The site also serves as a platform for the organization’s 1,100 member companies, which employ nearly one-fifth of the region’s workforce.
The completely revamped Houston.org is a gateway for insight into the primary industries, economic landscape and international ties of the Houston region. The site also offers detailed information about key economic indicators and other data, upcoming programs and events produced by the Partnership and important business news. It’s also a portal for Partnership members, providing them with additional information and resources.
“We are thrilled to debut our new website to our members, corporate relocation prospects, members of the media and other visitors,” said Clint Pasche, Senior Vice President of Marketing & Communications for the Partnership. “This organization serves a variety of audiences and we needed a website that spoke to those diverse constituencies—from companies looking to expand or relocate in the region to those members wanting to better understand the trajectory of our local economy. We spent more than a year developing this site to ensure it worked well for everyone, and we’re proud of the finished product.”
The Partnership contracted with Houston-based strategic development firm Poetic to design and build the new Houston.org. The company is also responsible for developing GHPHYPE.org, the website for the Partnership’s Houston Young Professionals and Entrepreneurs program.
“As proud Houstonians, we are honored to work alongside the Partnership in order to showcase the best of our city,” said Adrian Samaniego, Senior Project Manager for Poetic. “We are excited that the Partnership’s forward-looking focus enabled us to create a technology platform that is built to grow with both the Partnership and Houston.”
From public policy to research, the Partnership is a trusted resource for the business community, media and others looking for accurate and timely information. Below are several major sections of the site and what they provide:
Here visitors can find a broad look at what Houston offers companies—from major industries and key geographic submarkets to the regional talent pool and taxes and incentives.
This area offers the Partnership’s in-depth research and analysis on major economic indicators for the region—from employment to home sales—as well as figures on demographics, key industries, education and more. The section also includes the monthly Economy at a Glance digital publication, which provides insight into hot topic areas affecting business in the region.
From details on Houston’s airport system to foreign trade and the region’s large consular corps, this area offers helpful information for those foreign-based companies looking to do business in Houston as well as local companies operating abroad.
Here visitors will find a variety of research publications produced by the Partnership such as Global Houston and the Houston Employment Forecast as well as resources for small businesses, entrepreneurs and others.
This section offers insight into the Partnership’s advocacy efforts, including work in the Texas Legislative session along with the progress of its nine advisory committees and major priority issues.
Living in Houston
Designed to offer insight into what it means to live, work and play in the Houston region, this section has information on neighborhoods, cost of living, education, arts and culture and much more.
Here current and prospective members can find information on the benefits of membership with the Partnership and how to get involved. There’s also a Membership Directory and a breakdown of the various programs offered by the organization, from Small Biz Matters to the international focused Business Beyond Borders.
The website’s news section is where visitors can find the latest stories about company relocations and expansions, features on local business leaders, trends in innovation and other focus areas for the region. This section also includes press releases for the media.
Houston.org will be updated each week with business news, the latest data and upcoming events.
Visitors are encouraged to explore the new website and get involved with the Partnership by attending an event or becoming a member to gain access to additional resources.
Greater Houston Partnership
The Greater Houston Partnership works to make Houston one of the best places to live, work and build a business. As the economic development organization for the region, the Partnership champions growth across 11 counties by bringing together business and civic-minded leaders who are dedicated to the area’s long-term success. Representing more than 1,100 member organizations and approximately one-fifth of the region’s workforce, the Partnership is the place companies come together to make an impact. Learn more at Houston.org.
Poetic focuses on technology solutions that drive business value and spur innovation for their clients. As one of Texas’s leading digital agencies, Poetic builds strategies, technologies, and incubates new ideas that allow companies to be competitive today and define tomorrow. To learn more about how Poetic can help you create the future of your industry, visit us at http://www.poetic.io.