Published Feb 13, 2020 by Kelsey Seeker
On this video edition of Small Biz Insider, Jeannie Kim, Education Manager at Flatiron School, shares what small businesses should look for in potential tech staff and freelances. Flatiron School is a coding bootcamp with software engineering and data science courses online and on-campus in Houston and other major U.S. cities.
Here are the top 3 takeaways from Jeannie Kim:
Small businesses are not taking full advantage of technology.
According to Deloitte’s 2018 Connecting Small Businesses in the US report, 80% of small businesses aren’t taking full advantage of digital tools, such as data analytics. Interactive websites are not limited to certain industries or larger companies, and small businesses benefit from investing in new technologies. The report shares that compared to the least digitally advanced businesses, the most advanced earned two times as much revenue per employee.
When looking for tech talent, consider outcomes and relevant experience.
In addition to asking what relevant skills and software knowledge the candidate brings to the table, ask about their “programming languages.” What solutions can they deliver, either on the back end or external-facing with a client?
Investing in technology means going beyond a company website.
By learning coding, hiring tech talent or contracting a developer, small businesses can customize the way customers interact with their business on digital platforms and elevate their products and services.
Small Biz Insider is a digital series from the Greater Houston Partnership, where we highlight the innovative business owners, entrepreneurs and leaders of the Greater Houston area making a big impact in the small business community.
You can also listen to Lauren Bauml, Campus Director for Flatiron School, discuss tech’s include on the overall workforce in our podcast here. You can find our other Small Biz Insider podcast, videos and other small business resources here.
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