Houston is the nation’s best city for millennials, according to a new study by a Colorado strategy firm.
The study, “The US Cities Scorecard for Millennials” by The Langston Co., looks at how cities rank across dozens of different dimensions, including culture, climate, transportation, and salary potential.
Houston comes out on top for offering the best overall value. The Bayou City is followed by Atlanta, Dallas, Minneapolis, and Austin, in that order. The study surveyed nearly 3,000 millennials across 22 major U.S. cities.
Houston ranked among the top three cities in several specific areas, including diversity, ease of meeting new people, fair income taxes, everyday expenses, salary potential and amenities for children.
Millennial residents are now the largest share of households with young children in the United States, according to the report. Their social, economic, and political power have created enormous interest among companies and municipal areas that want to attract and retain well-educated millennial employees and residents.
In the Houston area, millennials age 25-34 make up the largest percentage of the adult population, according to the most recent data from the U.S. Census Bureau.