Published Jun 15, 2021 by Pamela Gibbs-Smith
The pandemic has affected nearly every facet of how businesses operate across the Houston region. Executives say that includes marketing and sales.
In the final installment of the Partnership's Restart Houston series held on June 10, panelists discussed ways businesses can pivot their sales and marketing strategies following COVID-19.
Here are some of the highlights from the virtual event.
B2B Strategies and Trends with Bain & Company
Solera and Khandelwal talked about business-to-business selling strategies, trends and sales expectations in today's virtual market.
"Like anything sales, virtual selling is about serving your customers how they want to be served," said Solera.
There are four types of virtual selling methods
"Virtual selling is different than what you used to do," Solera told attendees. "The future looks different than the past."
Why is the shift to virtual selling happening now?
How the Houston Rockets Took a New B2C Marketing Approach
Sharma and Hall shared how they used virtual experiences to provide brand exposure for partners while keeping ticket holders engaged.
"We had to figure out the hybrid model," said Hall. "A lot of the TV money generates NBA revenue, and it's a huge part of the partnership between the player association and the team. Whether we were hosting fans at limited capacity or no fans at all, the product on the floor was vital."
Changes the Rockets made to enhance the virtual experience for their fans:
The Greater Houston Partnership's Restart Houston series offered virtual programming designed to help businesses and organizations prepare for operations post-pandemic. This webinar explored sales practices and marketing strategies to continue growing your business post-COVID.
To view a recording of this presentation, members can log into the Membership Portal at the top right of this screen. To learn more about membership with the Greater Houston Partnership click here, or contact firstname.lastname@example.org. New resources around vaccines, the reopening of worksites and more can be found on the Partnership’s COVID-19 Resources page.
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