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New Generation of Startups Aim to Fuel Resurgence of Advanced Manufacturing in Houston

Published May 13, 2022 by Brina Morales

Rugged Robotics' "Layout Roomba"

Rugged Robotics' "Layout Roomba"

An autonomous rover dubbed the “layout Roomba” that marks architectural and engineering designs directly onto unfinished concrete floors is one of many examples of the innovation happening in Houston’s advanced manufacturing sector. The city boasts a thriving tech ecosystem and is considered a global manufacturing powerhouse due to its central geographic location, unparalleled infrastructure and talented workforce. 

Funding is now flowing into Houston to help drive the next wave of manufacturing innovation. According to the Partnership’s 2022 Houston Tech Report, more than 900 investors have funded over 1,500 venture capital transactions in the Houston region over the last five years. Data shows that 8.6% of all VC deals are funding manufacturing projects with another 8.7% funding AI and machine learning ventures. 

“I think Houston is a great place to start a company. It hosts a diverse pool of exceptional talent, a reasonable cost of living and a welcoming start-up community,” said Derrick Morse, CEO and founder of Rugged Robotics. “Houston is also home to a number of innovative companies that solve really hard and really important problems.” 

Rugged Robotics, a Houston startup company founded in 2018, hopes to revolutionize the construction industry by tackling the challenge of field layout by using its small robot to create a more detailed, more accurate and faster way of doing the work. Traditionally, a construction worker must do the marking manually using tape measures, chalk lines and surveying equipment. Morse, a construction industry veteran, said he saw a need to solve a pain point in the construction industry.

“By focusing on the problem, and by developing a practical solution, we’ve unlocked a very exciting opportunity” Morse said.

Rugged Robotics is operating out of the East End Maker Hub, a makerspace and manufacturing center in Houston’s East End. Morse said it was a no-brainer to choose the incubator as they started growing.

“The East End Maker Hub was initially attractive for two reasons,” Morse said.  “First, access to the machine tools and rapid prototyping equipment we were familiar with at TXRX, and second, flexibility.” He added that the flexibility of the leases allows the company to move into bigger spaces as they evolve.

Next month will mark a year since the $38 million innovation hub opened. Urban Partnerships Community Development Corporation says the facility is 95% occupied with 49 tenants from candle making to biotech/manufacturing, a sign of a successful first year. The East End Maker Hub aims to create 1,000 new companies over the next five years to boost Houston’s advanced manufacturing jobs. Houston has one of the largest manufacturing workforces in the country with more than 213,100 workers, but it declined by 8.6% between 2015 and 2020, according to the Partnership’s analysis.

“We've retained or created over 330 jobs thus far and aim for 500 in the coming years. We're a model for how to use public funding to jump start development to support the entrepreneurial ecosystem,” said Natasha Azizi, Executive Director of UP CDC and East End Maker Hub.

The East End Maker Hub is part of several landmark projects to position Houston as a national leader in tech innovation.  According to the Houston Tech Report, venture capital investments have grown 
from $423 million in 2017 to $2.02 billion in 2021, a near five-fold increase and an unprecedented 47.4% growth rate per year.

Rugged Robotics team

Rugged Robotics recently raised $9.4 million in Series A funding to help the company hire more people, expand its products and more.

“We’ve built an amazing foundation, and I’m excited by the road ahead.  Our team is truly inspiring.  I can’t wait to see what we’re capable of,” Morse said.

Learn more about Houston's advanced manufacturing sector and innovation ecosystem


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