As Houston continues to expand its role as a global center for innovation and investment, the Greater Houston Partnership and Rice University led a strategic trade mission to Paris, France, to elevate the region’s presence at Viva Technology (VivaTech) 2025, the largest technology and innovation summit in Europe.  With 180,000 international attendees, VivaTech offered direct access to global business leaders, policymakers and investors exploring high-growth markets. Houston’s activation sparked opportunities for potential partnerships and drew attention from notable leaders, including French President Emmanuel Macron and Vanessa Wyche, Acting Administrator of NASA.   “They see Houston as one of the cities of the future, and they’re backing that up with their resources and attention,” stated John Cypher, the Partnership’s Vice President of International Investment and Trade. “We saw a lot of potential for partnerships that could bring more international startups to Houston and connect founders to new European markets.”  Beyond VivaTech, the delegation met with key players in France’s innovation and finance sectors, including Banque Publique d’Investissement France, Mouvement des Entreprises de France, and Station F.   The week-long trade mission also highlighted Houston’s global academic leadership with a guided visit to Rice University’s Global Paris Center, the university’s first international campus. “It’s a remarkable moment where Rice shows the world that we are an entrepreneurial-, science- and engineering-based tech accelerator,” said Caroline Levander, Rice’s Vice President for Global Strategy. The center represents a broader vision to connect Houston’s educational and entrepreneurial resources to Europe’s innovation ecosystem. The mission culminated with a reception at the former embassy of the Republic of Texas, celebrating the enduring ties between Texas and France and reinforcing a shared commitment to innovation and growth.   Houston’s role at VivaTech 2025 highlights the city’s innovation and role as a major hub for foreign direct investment. Strengthening international business ties remains a significant part of our growing economy and a way to spur further investment and advance innovation for our region.   Learn more about Houston’s growing role in the global economy.  

Houston is, and always has been, a city that builds. From the oil rigs that powered the 20th century to the rockets that carried us to the moon, this region has built its reputation on the ability to engineer, innovate and scale at every level of industry.  Tech manufacturing has always been a part of that story. Before Silicon Valley became synonymous with the tech boom, there was Compaq. In the 1980s and ’90s, the Houston-based company helped revolutionize personal computing, turning the region into a hub for high-tech production long before it became a national trend.   Hewlett-Packard and Texas Instruments also maintained a significant presence in the region during that era. But as manufacturing policies and global economic dynamics shifted production overseas, Houston’s momentum in tech manufacturing slowed.  Now, as the global manufacturing landscape shifts toward advanced technologies like AI systems, robotics, energy storage and digital infrastructure, some of the world’s most prominent names in tech are turning their attention back to Houston.  Want to learn more about Houston’s advanced manufacturing industry? Connect with the Partnership’s Sr. Director of Economic Development, Valerie Mathieu.   Strategic Investments  Earlier this year, Apple announced it would build a 250,000-square-foot AI-driven manufacturing facility in northwest Harris County, bringing advanced server production for its Apple Intelligence platform back to U.S. soil. The announcement is an expansion of a multi-building complex operated by Foxconn, which supplies high-tech components for global tech firms.  Nvidia, a global leader in AI computing, also recently announced plans to reshore production of its AI supercomputers to the U.S., with a new manufacturing facility in Houston in partnership with Foxconn. These high-performance systems are essential for powering the next generation of data centers.  “Nvidia’s announcement reinforces a growing trend—global companies are choosing Houston for advanced manufacturing," said Craig Rhodes, Greater Houston Partnership’s SVP of Economic Development, in a statement. “Our region has the key ingredients—a highly skilled and diverse workforce, robust infrastructure, and deep industry expertise—to scale complex projects. As demand for AI and digital technologies grows, Houston is where companies come to build the future.”  Why Houston, Why Now?  As global companies re-evaluate supply chains, the question isn’t just where to build – but where to build smart. Houston offers the full package: scalable infrastructure, a strong supply chain ecosystem and a skilled workforce ready for next-gen production.  With nearly 240,000 manufacturing workers, Houston has one of the most diverse and capable labor pools in the nation – strengthened by industry-aligned training programs at local collages and new outcomes-based funding under Texas House Bill 8.   Innovation hubs, like The Ion District, accelerate the pace from idea to market, while Houston’s logistics network – home to the nation’s busiest port for foreign tonnage and two international airports – ensure global connectivity.  Add pro-business policies, available land and lower costs than coastal hubs, and Houston stands out as one of the fastest, smartest places to grow.  Leading the Future  The latest wave of investments from Apple and NVIDIA aren’t just one-off wins; they’re a bold statement of confidence in Houston’s ability to deliver the talent, infrastructure and innovation needed to lead the next era of high-tech manufacturing.