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Watch: Small Biz Insider Takeaways with Mila Golovine, CEO of Masterword Services

Published Jul 02, 2019 by Kelsey Seeker

Mila Golovine
Mila Golovine, CEO of MasterWord Services

The Small Biz Insider videos are part of a digital series from the Greater Houston Partnership, where we highlight the innovative business owners, entrepreneurs and leaders of the greater Houston area making a big impact in the small business community.

In this video, we sat down with Mila Golovine, CEO of MasterWord Services, a company that provides language support services with a mission to connect people across cultures and languages. 

Here are 5 takeaways from our conversation with Mila Golovine:

  • Because of Houston’s global economy, having cultural intelligence is important for business success. Golovine stressed that the success of every organization depends on two things: how well we work with people who are part of our teams and how well we can support and service our customers and effective communication. 
     
  • Check unconscious bias. Evaluate any possible discomfort in a situation and examine the true cause. Communicate across cultures by building bridges.
     
  • Create a company culture revolving around the strengths of individuals. Look to build a company in which no one culture dominates by creating opportunities for exchanging ideas that includes everyone. 
     
  • Announce the purpose of the meetings upfront. Business meetings can differ among cultures, so be clear about the objective of your meetings.
     
  • Tailor information and outreach depending on the culture or subgroup. Communication also doesn't look the same among different cultures, so deliver information in a customized way. Most communication is non-verbal, so consider the many cultures coming together and how to react and build a bridge.
     

Find other small business resources and download our Small Biz Insider podcast for more insights on creating and sustaining a successful business.

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