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Houston-area dealers sold 382,381 new cars, trucks, and SUVs in the 12 months ending August ‘25, according to TexAuto Facts, published by InfoNation Inc. This represents a 10.1 percent increase in sales over the same period last year. Truck and SUV sales were up 12.8 percent, and car sales were almost flat, up 0.5 percent.

Despite strong sales during the 12-month period, monthly sales in August were down compared to July ’25 and August ’24. Compared to last August, sales were down 5.6 percent. Recent months have shown varied degrees of strength, with February, March, May, and July bolstering total year-to-date sales. Through the first eight months of ’25, sales are up 8.3 percent over the same period in ’24.

Year over year, prices fell across the market compared to August ‘24:

• The average retail price for all new vehicles was $50,975, down from $51,523.
• The average retail price for a new truck/SUV was $53,400, down from $54,346.
• The average retail price for a new car was $40,242, down from $41,256.

 

Prepared by Greater Houston Partnership Research

Clara Richardson
Research Analyst
[email protected]

Colin Baker
Manager of Economic Research
[email protected]

Economy