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Monthly Update: Vehicle Sales

April '24, Latest Data
Published on 5/29/24

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Houston-area dealers sold 349,959 cars, trucks, and SUVs in the 12 months ending April ’24, a 4.3 percent increase over the 335,745 sold over the comparable period in ‘23, according to TexAuto Facts, published by InfoNation, Inc. Car sales rose 4.0 percent and truck and SUV sales 4.3 percent.

Though the 12-month total is up compared to ’23, sales year-to-date have slipped. 

Weaker sales have put downward pressure on prices.

  • The average retail price for a new car sold in April was $40,040, down from $42,805 in April of last year. 
  • The average price for a new truck/SUV was $53,936, down from $55,051 in April ’23. 
  • The average retail price for all new vehicles was $50,858 in April, down from $52,485 in April ’23. 

Trucks and SUVs accounted for 78.2 percent of all new vehicles sold in April and cars for 21.8 percent.

Prepared by Greater Houston Partnership Research 

Patrick Jankowski, CERP
Chief Economist
Senior Vice President, Research

Leta Wauson
Director, Research

Vehicles Key Economic Indicators

Cars, trucks, and SUVs sold in Houston in the 12 months ending April '24

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