Published Jun 17, 2019 by A.J. Mistretta
Local economic development coalition looks to leverage regional infrastructure, industry and academic leadership for global growth at the world’s largest aviation and aerospace industry event
HOUSTON, TX— One of the most prominent cities on the map of American aviation—Houston, Texas—will invoke the spirit of the Apollo space program to build its economic development brand this month on the aerospace industry’s biggest international stage.
Representing a coalition of regional business, infrastructure and education leaders, Houston is a featured partner of “Apollo 50: America’s Invitation to Partnership at the 2019 Paris Air Show,” part of the National Aeronautics and Space Administration’s (NASA) campaign commemorating the golden anniversary this summer of man’s first steps on the Moon and the hundreds of thousands of aerospace professionals who made it possible. The Paris Air Show is June 17-23.
Six Houston partners are featured under Houston’s Paris Air Show promotional banner Space City: The Gateway to Innovation:
“As an anchor NASA community for generations, Houston deeply holds innovation, exploration and discovery as core values for economic development,” said Horacio Licon, Vice President of International Investment & Trade at the Greater Houston Partnership. “While we celebrate an incredible historic milestone, we hope to remind the world that Houston continues to lead in innovation that solves the world’s most complex problems. Our coalition of leading organizations brings distinct assets that add up to a collective advantage in competing for aerospace business at Le Bourget.”
On-site at the Paris Air Show, Houston will present and participate in a schedule of high-profile Apollo 50 thought-leadership and hospitality events to engage and educate global industry decision-makers and influencers. Notably, the city group will host “Houston: Space City & The Gateway to Innovation,” an executive briefing on June 19. The event will feature keynote remarks by former Space Shuttle astronaut, International Space Station Commander and current Houston-based venture capitalist, Timothy Kopra.
Kopra will discuss Houston’s monumental achievements and how the city is preparing to pioneer the next phase of space exploration. A panel discussion will follow, addressing topics that include educating the next generation of engineers and explorers, the intersection of NASA technology and the private sector, and the city’s landmark space tourism sites.
Apollo 50 Paris is a week-long series of high-profile activities and events to inspire investment in innovation and exploration and help position U.S. industry as every investor’s top-of-mind partner. It is presented by the show’s USA Partnership Pavilion, and produced by longtime Pavilion organizer Kallman Worldwide Inc.
“The Apollo 50 Paris program is a perfect fit for Houston to showcase our community of aerospace professionals, the infrastructure that supports them now and the vision for extending our leadership as the 21st Century’s ‘Space City’,” said Licon. “We’re glad to work with Kallman Worldwide to build the Houston brand of aviation and aerospace at the 2019 Paris Air Show.”