Poetic is a creative digital leader in Houston that helps businesses effectively communicate their message in the digital landscape. 

On this episode of Small Biz Insider, some of the creative minds behind Poetic lay out why storytelling and visual communication are crucial for any business. Our guests are Poetic President Sean Haynes, Creative Director Jarred Eberhardt, and Solutions Architect John Goodman.

Key takeaways from this episode: 

• How Poetic taps into Houston’s diverse population for talent
• Why it’s important for businesses to take advantage of the entire digital landscape
• Why storytelling, visual communication and design is important for any brand
• Work alongside people, don’t work for people
   

The Small Biz Insider digital series highlights innovative business owners, entrepreneurs and leaders of the greater Houston area who are making a big impact in the small business community. Check out all videos and podcast episodes from this series.