Skip to main content

SXSW Roll Call: Houston Here!

Published Mar 02, 2022 by David Ruiz

Houston on Skyline Screenshot

Houston innovation will make an appearance at this year’s South by Southwest (SXSW) Conference in Austin. For the second year in a row, the Greater Houston Partnership’s Houston House is preparing to showcase Houston leaders and companies accelerating the city’s thriving innovation ecosystem. From record-breaking venture capital activity to the energy transition, the Houston House line up will feature investors, startup founders and industry MVPs.

The Thrilling Tech Ecosystem 

Home to the largest medical center in the world, Houston’s innovation in life-sciences is a global commitment. This year’s lineup will unite leaders to discuss medical device technologies and the breakthroughs in cell behavior and medicine. The panels MedTech Transforming Healthcare Industry and Accelerating Innovation in Biotech will feature some of the industry’s top talent, highlighting local advancements in biotech reaching the global community.

The Bayou City’s competitive tech ecosystem continues to empower the region’s innovation activity and grow the esports sector. The electronic sports phenomenon has earned a spot in this year’s conference with the panel Game Changers: The Rise of Sports Tech. Panelists will dive into the explosive growth of esports, including the opportunities for founders, investors and fans. 

HOU to the Moon

Dubbed Space City, it’s clear Houston’s space exploration activity remains unrivaled on the national stage. The Houston House panel The Commercial Space Age Is Here will unite distinguished scientists from NASA and private space startups for an insightful discussion on how this cooperation is enabling the next frontier of space exploration.

Sustainable, Climate Resilient Houston

Following the Partnership’s release of the Houston Energy Transition Initiative, the region’s clean energy innovation has reached new limits and set higher goals. Houston’s ability to transition to clean energy while addressing climate change will continue to position it as a city of the future while remaining the Energy Capital of the World. 

This year’s lineup embraces Houston’s role in the global energy transition, powered by executives driving the solutions behind several of the world’s pressing issues. The panels Funding the Global Energy Transition, Dream Team: Corporates & Startups in ClimateTech, and Roadmap to an Equitable Energy Transition will bring together private and corporate investors to discuss the heightened importance of VC in the energy transition space, collaboration advancing low carbon solutions, regulatory deficiencies, and addressing economic inequities caused by climate change.

Innovation in energy transition will be the topic of discussion for the panel Tech Powering the Global Energy Transition. The Partnership’s own Senior Vice President of Energy Transition Jane Stricker will be joined by founders from some of the world's most promising energy tech startups to discuss their critical role in accelerating the global energy transition. 

Diversity in the Innovation Ecosystem

Despite being a critical force in the U.S. economy, diverse entrepreneurs represent a major funding gap. Access to funding remains a tightly guarded gateway to success and it breaks down to a trillion-dollar missed opportunity in the VC space. Houston House’s panel Funding the Next Generation of Diverse Founders will assemble leaders and investors to discuss the key challenges facing diverse entrepreneurs today and the necessary ingredients in building an inclusive innovation ecosystem.

Houston's participation at SXSW will culminate with a dynamic networking session hosted by HX Venture Fund Managing Director Sandy Guitar alongside Syzygy Plasmonics CEO Trevor Best. The networking event Meet Houston's Top Tech Founders will unite Houston's top founders, spotlighting innovation and discussing startup funding.

Houston House’s return to SXSW in person creates the ideal platform to promote Houston’s position as the most prominent emerging innovation hub in the country.

Learn more about Houston’s strengths and see our complete lineup online.

Related News

Membership

New Partnership Members in May

6/2/25
The Greater Houston Partnership welcomed 13 new member companies in the month of May. The Partnership works to connect companies with resources, information and networking opportunities to help increase business while also providing a platform to influence the direction of the region.  New members who joined in the month of May include: Alltech Audio Visual, Inc.: Alltech Live is an audio-visual company based in Houston, Texas, specializing in LED screens, audio, lighting, staging, and rigging. Website. Cika Consulting LLC: Cika Consulting is a one-stop business expansion advisory service, offering streamlined solutions to companies by addressing inefficient processes. Website. Direct Relief: Direct Relief is a humanitarian aid organization dedicated to improving the health and lives of people affected by poverty or emergencies, operating in all 50 U.S. states and over 80 countries. They provide requested medical aid to those impacted by crises and scale up response efforts during extreme weather events globally. Website. Dykema Gossett PLLC: Established in 2022, Dykema Gossett PLLC's Houston office, a natural addition to their team as the largest legal market in Texas, provides an array of services including oil and gas, healthcare, life sciences, bankruptcy, and major commercial litigation. Website. Eric Tyan: Eric Tyan is a managing director in the Commercial practice, bringing over 18 years of experience in business tax advisory with a focus on international and U.S. corporate tax planning, cross-border taxation, and mergers & acquisitions for industries such as energy and crypto technology. Gulf Coast Protection District: Focused on protecting the Texas Gulf Coast, the Gulf Coast Protection District works to shield its communities, environment, and economic activity from the dangers of storm surge. Their efforts are vital for the region's resilience against natural disasters. Website. INPEX Americas, Inc.: INPEX Corporation, established on April 3, 2006, with headquarters in Tokyo, Japan, is primarily engaged in the research, exploration, development, production, and sales of oil, natural gas, and other mineral resources. The company also invests in and lends to entities involved in these activities. Website. Latham and Watkins LLP: Since opening its doors in 2010, Latham's Houston office quickly established itself as a powerhouse in Texas' energy and infrastructure industry by combining local market know-how with the resources of an elite global law firm. Website. Neon Black Holograms: Neon Black Holograms is a pioneer in AI-generated solutions, dedicated to pushing boundaries and creating immersive experiences through interactive hologram displays and AI music. Website. Telemundo Houston: Telemundo Houston, identified as KTMD (channel 47), is a Spanish-language television station serving the Houston area as part of NBCUniversal's Telemundo Station Group. It provides approximately 17 hours of local news, weather, sports, and entertainment programming weekly across broadcast and digital platforms. Website. The Jung Center: The Jung Center of Houston was founded in 1958 by students keen on understanding the human psyche through Dr. C. G. Jung's theories. Over time, it has expanded its faculty to include highly trained professionals who conduct classes, lectures, seminars, and workshops aimed at individual development within family, community, and cultural contexts. Website. The Mach 1 Group: The Mach 1 Group is a public affairs and strategic communications firm specializing in media relations, crisis management, and reputation management. They build and execute targeted campaigns to achieve clients' goals, offering services in policy communications and crisis response. Website. WestPoint Developers Click here to see the Partnership's Membership Directory. To learn more about membership with the Greater Houston Partnership click here, or contact membership@houston.org.
Read More
Life Sciences

From Setback to Strategy: How San Jacinto College and Generation Park are Building Houston’s Biotech Workforce

4/28/25
Like every city, Houston experiences setbacks. The difference is Houston doesn’t dwell on them. It adapts, rebuilds and always comes back stronger. That’s exactly what the region is doing with biotech, an emerging sector where Houston is determined to lead.  The region’s economic development strategy shifted after losing Amazon’s HQ2 in 2019. Leaders doubled down on partnerships, long-term planning and industry diversification.  In 2022, there was another missed opportunity. A leading pharmaceutical company’s decision to choose North Carolina highlighted another critical gap in Houston – the need for a biotech workforce.   Rather than retreat, Houston responded with action. San Jacinto College (SJC) and Generation Park launched a bold partnership to build a biotech talent pipeline, ensuring the region is ready for the next big opportunity.  Learn more about Houston’s life sciences industry and how local colleges and businesses are working together to build the region’s biotech workforce.  SJC & Generation Park Partnership  Ryan McCord, McCord Development President and the visionary behind Generation Park, had long believed Houston could lead in life sciences. But as biotech investments flowed to other cities, it became clear: infrastructure alone wasn’t enough.  While Houston’s life sciences sector has grown steadily over the past decade— recording the second-highest employment growth rate among major markets from 2022 to 2023, according to CBRE’s 2025 Life Sciences Outlook—the region continued to face a shortage of technicians to support critical functions such as laboratory setup, data collection and research observation.  That’s when McCord turned to SJC, a proven leader in workforce development with a track record of building industry-aligned programs. Together, they launched the Center for Biotechnology, a workforce-first solution to close the talent gap and make Houston a top destination for biotech companies.  "San Jacinto College’s Biotechnology Center at Generation Park is the catalyst our region needs to fill the gap in our existing life science ecosystem and accelerate biomanufacturing in Houston,” said McCord in a news release.  Inside the Center for Biotechnology  Opening this summer, the Center for Biotechnology offers more than just textbook knowledge, it delivers hands-on training with industry-grade equipment. At its core is a pilot-scale bioprocessing plant where students will gain real-world experience using the same tools found in commercial facilities.   Click to expand To develop the curriculum, SJC partnered with the National Institute for Bioprocessing Research and Training (NIBRT), a global leader in biopharma education. That partnership makes the center the exclusive provider of NIBRT-licensed training in the southern U.S., and one of just six institutions worldwide with this distinction.  “Building on San Jacinto College’s established track record of working with industry to develop need-specific training and accreditation centers, the partnership with NIBRT represents an opportunity to train the workforce that Houston's biopharma industry needs to sustain its rapid growth,” said Brenda Hellyer, Chancellor of SJC, in a statement. “We also expect to contribute to the global market by training people eager to enter this growing industry from around the United States and beyond.”  The center also offers students exposure to emerging fields like cell and gene therapy. A regional advisory board of life sciences leaders will guide the curriculum to ensure it evolves with industry needs.  Strategic Location  The center is located within Generation Park, one of Houston’s fastest-growing innovation districts, and sits just steps away from BioHub Two, a 45-acre biomanufacturing campus currently under development. Once complete, BioHub Two will feature 500,000 square feet of state-of-the-art lab, office and cGMP manufacturing space, designed to attract life sciences companies to the region.   Click to expand What makes this proximity so powerful is the built-in connection between workforce development and industry growth. Companies moving into BioHub Two won’t just gain access to premier infrastructure, they’ll have a direct pipeline to trained, job-ready talent.  Spanning 4,300 acres, Generation Park is also home to leading institutions like Lone Star College and companies such as TechnipFMC and Apache Industrial Services. Beyond businesses, the district offers a great quality of life, surrounded by restaurants, shops, green space and residential options, all just a short drive from George Bush Intercontinental Airport and Port Houston.  Positioned for the Future  The partnership between SJC and Generation Park is more than a response to a missed opportunity – it’s a bold investment in Houston’s future. The Center for Biotechnology demonstrates how aligning education with industry needs can unlock long-term growth, strengthen the region’s talent pipeline, and position Houston as a national hub for life sciences innovation and biomanufacturing. 
Read More

Related Events

Diversity and Inclusion

Inclusion Solutions: Thriving Culture as a Talent Strategy

In today’s competitive talent landscape, inclusive workplace cultures are more than a value—they’re a strategic advantage. This interactive session is designed for human resources professionals and people leaders who…

Learn More
Learn More
Executive Partners